Building and maintaining a wedding photography blog can connect you with your dream clients. Getting an inquiry through Google is immensely satisfying and important and social media preferences and algorithms shift like sand. Strategic blogging is the best way to improve SEO and drive traffic. Photographers want to know: How often should I post on my blog?

How often should I post on my blog?

If you Google this exact question, you will get an overwhelming range of answers. You’ll see long articles with graphs that will give you flashbacks to ACT prep. In reality, there are a few factors that go into the answer. 

First, you need to know what your marketing goals are. Obviously, you want to generate leads through organic traffic. Ask yourself:

• Who are you trying to reach? 
• What are you trying to rank for?
• When do you want to connect with clients (remembering that it takes time to climb the ranks on Google)?

Once you figure out the answers to these questions, you’ll have a sense of what kind of content you should be producing on your blog.

You may be surprised to learn that how many blogs you already have can affect your SEO and, consequently, your blogging schedule. Several case studies on Ubersuggest show that the more blog posts you have on your site, the more traffic you’ll generate. This makes sense because Google’s algorithm preferences websites that have many pages with related content.

Do you want a hard number? Marketing Insider reported that 11+ posts a month produces a noticeable increase in traffic. The study also found that blogging frequently is especially important for B2C business. (That’s you, photographer!)

What does this mean for my photography blog?

Do you really need to post 11 or more times a month to drive traffic to your photography blog? Honestly, that amount of posting is unnecessary and unsustainable for most photographers. The most important thing is that blogging doesn’t overwhelm you to the point that you give up altogether.

In my experience blogging for my photographer clients, I’ve found that posting weekly can make a noticeable difference. SEO is a long game. Depending on what keyword you’re trying to rank for and the size of your market, it can take a few months to see your efforts come to fruition. Hang in there because it will happen!

Does it exhaust you just to think about posting a blog weekly? You’re not alone. Consider that it might be good to outsource blogging. Not only will this enable you to post on a consistent schedule, but a good copywriter will know how to optimize your copy to get the most out of your blog. At Brandcendent, our blogging packages include weekly blog posts that are SEO-optimized to align with your marketing goals.  

Brandcendent can help you post optimized blogs consistently. Reach out and learn how we can help you connect with your dream clients!