If you’re trying to get your blog off the ground or refresh your website, you might be shopping around for a copywriter. A good copywriter can benefit your business in so many ways, but there are so many out there that it can be hard to know where to begin choosing one. Knowing which questions to ask a copywriter empowers you to hire a service provider that will help your business thrive.
3 Questions to Ask a Copywriter
There are plenty of factors that go into finding the right copywriter for your business. These questions to ask a copywriter help you narrow down who has the skills to create effective content while providing a good client experience.
1 How do you handle SEO?
This might seem like a counterintuitive place to start, but a copywriter’s answer to this can set them apart from the pack more than the other questions included here. Blog posts and website copy should be optimized. Otherwise potential clients won’t find you organically. If you’re investing in passive marketing content, you want to know it will work for you. To that end, a copywriter should be able to discuss keyword strategy, density, and back-end optimization comfortably.
If you’re not sure whether you want to invest in a copywriter who knows SEO, remember that the point is to drive leads. Brandcendent specializes in SEO-driven blogging and website copywriting services. We understand how to create a long-term SEO strategy that gets our clients ranking on Google. Best of all, our long-term clients consistently report an increase in leads through Google.
2 What’s your process for capturing my brand voice?
Of all the questions to ask a copywriter, this one will show you whether they create copy that actually sounds like your brand voice. Your brand voice is how your brand identity translates into words. Word choice, tone, and style play into how your brand “talks.” Ideally, when people read a blog post, they’ll know that it’s from your brand without looking at the URL. A copywriter should have a system for capturing your brand voice.
At Brandcendent, we have a four-step process for getting to know the ins and outs of our blogging clients’ brand voices. It helps us avoid generic blog posts. Our clients also connect more effectively with their dream clients. For our website copywriting clients, we collaborate on a brand voice guide that clients can use for any copy they produce beyond the web pages we create together.
3 How do you communicate needs and timelines with clients?
The first two questions to ask a copywriter will reveal what you can expect from their final product. You also should be mindful of what your client experience will be like. Ask how a copywriter communicates their needs and timelines with clients. They’ll require information from you to complete their work, and you’ll want to be able to plan around the actual delivery of your copy. This is especially important for a small business. It may have less wiggle room in rolling out a new site or blog than a large corporation.
Brandcendent has streamlined our information collection to take as much as possible off clients’ hands at the beginning of the copywriting process. Our copywriting packages typically include Zoom calls, centralized questionnaires, and emails. We always let our clients know what next steps are and when to expect deliverables. This cuts down on confusion on both sides.
Are you interested in working with Brandcendent to create SEO-driven blog or website copy? Reach out to learn more about how we can help you connect with dream clients through optimized, on-brand copy.