I publish blogging tips on the regular, but this post is special. Last week I hit a milestone – my 20th blog post for the House of Nash! This is the ballpark of where we should hit a tipping point in organic traffic. Of course, there’s no exact number of blog posts required for this, but I do expect to see more encouraging numbers on our Google Analytics at the end of month. Writing a blog post a week for 20 weeks (while blogging for clients) has given me some unexpected insights.
3 Unexpected but Helpful Blogging Tips
I’m here to share the top three blogging tips that I learned in writing my first 20 blog posts for the House of Nash.
1. Ditch pain points in your copy.
Conventional marketing advice tells you to figure out people’s pain points, their fears, dislikes, and anxieties. This school of marketing bases entire strategies off of leveraging those pain points. I have looked at a LOT of photographers’ websites, and I can’t tell you how many claim they can manage clients’ drunk family members.
No shade to entrepreneurs who do this. This kind of marketing is the air we breathe. Here’s the thing, though. It’s not ethical or trauma-informed. It also feels gross. I wrote a few blog posts with shame-y titles early on, and they didn’t sit well with me. In fact, when I repurposed Top 5 Photography Blog Mistakes as Reels, I reframed it as 5 Blog Fixes. I was able to communicate the same helpful information without shaming anyone. Lesson learned.
I expect this to be the most controversial of my blogging tips because marketing based on pain points is such a deeply ingrained part of American culture. Trying to imagine a new way of marketing can be scary. Stick with me on this journey! We’ll see it through together.
The truth is that I believe your brand is greater than people’s fears. What you can do for people and the way your services make them feel are powerful! When you own that with pride, you feel freer to stop poking at their anxieties.
2. Find a balance that feels fair to you.
I’ve talked before about finding a balance when it comes to your publishing schedule, but I want to talk about a different kind of balance now. Blogging is a place to showcase your expertise. Establishing yourself as an expert is a good use of your blog as long as it leads to an inspiring call to action. However, I have seen people lose sight of their marketing goals in their eagerness to be perceived as helpful or authoritative.
With that in mind, if you ever find yourself publishing a blog post that makes you feel like you’re giving away too much for free, pause. Sit with it for a week. Could that content be turned into a sales funnel or product instead?
This is the origin story of The What to Write Guide. I was going to write a blog post with some blog prompts and a template for photographers. As I wrote, it became such a robust resource that I realized people could implement it to truly transform their blogging and SEO. In short, it was worth an investment, so I made it my first passive product.
3. There’s no shame in outsourcing blogging.
As much as I enjoy blogging, I know it’s not something that everyone has the desire or capacity to do. It takes time, knowledge about SEO and content marketing, and energy. You don’t need to be an expert in everything to be a good business person. Outsourcing blogging also doesn’t make your copy any less authentic if you hire a copywriter who understands your brand voice. So be kind to yourself!
Are you ready to outsource your blog to an ethical copywriter who understands SEO? Reach out, and let’s start the conversation!