Do you ever feel like you’re using the same words over and over again in your copy? Clients often come to us concerned that they sound repetitive in their blog posts and social media captions. It can get exhausting coming up with so many, well, words. This is especially true if you’re trying to develop a distinctive brand voice. We’ve come up with a series of blogging writing tips to help you spice up your copy and develop a stronger brand voice.
Blogging Writing Tips for Better Word Choice
We organized our blogging writing tips around three words that wedding vendors use time and again: timeless, beautiful, and intimate. While these words are impactful and descriptive, they’re everywhere. The result is that a lot of brands can sound the same. Remember that potential clients are consuming a LOT of content in their search for the right vendor. You need to stand out from the crowd.
You should have a sense of how you would describe your brand. With that in mind, think about how your brand translates into words (a.k.a. your brand voice). Check out these synonyms for more on-brand alternatives to these often-repeated words. We organized them according to three general categories: modern, classically romantic, and fun. Find the one that fits your brand best, and have some fun with your copy!
Synonyms for “Timeless”
With the rise in popularity of film, wedding vendors (photographers in particular) often describe their work as timeless. This word actually can mean so many things that it’s helpful to pinpoint what you want to communicate rather than overuse it.
Synonyms for “Beautiful”
If there’s one word that gets thrown around in the wedding industry, it’s “beautiful.” Yes, weddings often are beautiful. Your dream clients might resonate with a different word better, though.
Synonyms for “Intimate”
Many vendors are moving towards marketing for smaller weddings. It’s a totally understandable move in the wake of the stability that’s come with COVID-19. However, it’s worth considering what your ideal clients would mean when they would use the word “intimate” to describe their wedding – or if they’d use another word altogether.
- Sweet (Yes, this versatile word made it onto two lists!)
- Charming (Also a versatile word!)
Of all the blogging writing tips that we can offer, few are as important as this: Choose words that convey your meaning in a distinctive way that will resonate with your dream clients.
If you’re struggling to implement these blogging writing tips, it might be a good time to strategize about your brand voice. For our website copywriting clients, we develop a brand voice guide to help them craft consistent, on-brand copy beyond the web pages we create together. Having a resource like that is invaluable when you’re feeling burnt out from content ideation and creation.
Are you interested in working with us to refine your unique brand voice for your website and blog? Reach out to us today!