A CTA, or call for action, is a critical component of SEO blogging. The whole point of content marketing is to drive your audience to take action, whether it’s to explore your portfolio or inquire with you. Yet this is where a lot of creative entrepreneurs get stuck. As an organic search copywriter, I’ve written effective CTAs for blogs across numerous industries ranging from phone apps to wedding photography. I’m sharing three effective strategies to get unstuck and move your audience with your blog CTAs.

In this post, you’ll find:
The Anatomy of a Compelling CTA
3 Ways to Write a CTA for a Blog
Grow Your Email List
Drive Inquiries
Share Resources
Where to Put a CTA for a Blog
Tl;dr

The Anatomy of a Compelling CTA

The first thing you need to do is decide which CTA you want to use for your blog. It’s best to do this before you get started drafting your copy. That way you can craft your post to move readers towards that goal. The best CTA for blogs feel like logical next steps, not awkwardly tacked on ads.

In your CTA for a blog, remind your readers who you are and why your voice is relevant. Even if you’ve mentioned it earlier in the post, people need reminding. More likely than not, they’re skimming your post.

The point of SEO blogging also is to get fresh eyes on your blog. These folks may be entirely new to your brand. They need a quick reminder (or introduction) on who you are and what you do.

Once you’ve settled on a CTA for a blog, explicitly include a clear action step in the closing paragraph. Tell people exactly how to get in touch with you or join your email list. Then include a link rather than directing them to find another page in your website menu. Make it as easy as possible for people to do what you’re asking.

💡CTA Tip 💡 

Make your CTA eye-catching. It doesn’t have to be elaborate, but it should stand out. At minimum, put the most important sentence and anchor text in bold font.

3 Ways to Write a CTA for a Blog

You can use your CTA to drive your readers to all kinds of action. As an SEO blogger, these are the three I most commonly use for my clients, all of whom creative entrepreneurs and service providers.

1. Grow Your Email List

Nothing is as powerful – or slept on – as email marketing for small businesses. If your post aligns with the kind of content you share to your list, use the CTA for the blog to get people on your email list. Link to your opt-in page, and clearly state what people are signing up for to avoid confusion (or breaking the law).

Here’s an example:

Now that you know the basics of SEO, do you want to learn how to apply them to your business? At Brandcendent, we specialize in SEO copywriting and ethical business strategy. We share our best SEO tips to our email list weekly. Join here!

2. Drive Inquiries

Nothing hits like an inquiry from an SEO blog post. Encouraging people to reach out is a great way to use your CTA for a blog. Just make sure the service you highlight is related to the content in your post.

Here’s an example:

Brandcendent worked with One Bell Designs to craft web copy that speaks directly to their dream clients. Their site sets them apart from everyone else in their market. We can take the same expertise to your brand to create standout messaging. Reach out about our 2-Week Web Copy!

3. Share Resources

Sometimes you can use a CTA for a blog to keep people exploring your website. Try sharing other resources you’ve created. It establishes the breadth of your expertise for Google and shows your value for clients. 

Here’s an example:

The Rule of 7 is such a powerful principle in marketing that it can be applied across your channels. Check out this post to see how it translates to email marketing! You’ll be surprised how much it can simplify your marketing strategy.

Where to Put a CTA for a Blog

If you ask three SEO copywriters where to put a CTA for a blog, you’ll get three different answers. This is when you truly see that SEO is both a science and an art. 

At Brandcendent, we’ve helped dozens of small businesses rank on Google and connect with dream clients through SEO blogging. Here are a few things we always consider before including CTAs mid-post:

• If you bury the CTA, impatient people might miss it. Consider including it multiple times with different phrasing.
• The longer someone stays on your blog post, the better for your SEO.
• Be open to a period of testing to see what works best with your audience.

There’s no perfect answer. Trust your instincts. If you have something to share that’s truly relevant, your audience will be receptive to it, whether it’s in the middle of the post or at the end.

Tl;dr

When it comes to writing the perfect CTA for a blog, keep these key points in mind:

• Know your CTA before you start writing. It should be a natural next step for readers.
• Only include CTAs where they’re relevant to your immediate topic. Otherwise, it’ll come across as disjointed and pushy.
• Use your eye-catching CTA to present a solution to your reader’s problem.
• Your blog post’s CTA is a great place to grow your email list, drive inquiries, or share related blog posts.

There you have it! Three effective formulas for a CTA for a blog. Are you curious to learn more about connecting with dreamy clients through SEO blogging? Get more helpful tips when you join our mailing list! We share practical SEO marketing tips to help you thrive.