A CTA, or call for action, is a critical component of SEO blogging. The whole point of content marketing is to drive your audience to take action, whether it’s to keep exploring your work or inquire with you. Yet this is where a lot of creative entrepreneurs get stuck. As an SEO copywriter, I’ve written effective blog CTAs across numerous industries. I’m sharing three effective strategies to get unstuck and move your audience with your CTA for a blog.
The Anatomy of a Compelling CTA
The first thing you need to do is decide which CTA you want to use for your blog. It’s best to do this before you get started drafting your copy. That way you can craft your post to move readers towards that goal. The best CTA for blogs feel like logical next steps, not awkwardly tacked on ads.
In your CTA for a blog, remind your readers who you are and why your voice is relevant. Even if you’ve mentioned it earlier in the post, people need reminding. The point of SEO blogging is to get fresh eyes on your blog. These folks may be entirely new to your brand. They need a quick reminder (or introduction) on who you are and what you do.
Once you’ve settled on a CTA for a blog, explicitly include a clear action step in the closing paragraph. Tell people exactly how to get in touch with you or join your email list. Then include a link rather than directing them to find another page in your website menu. Make it as easy as possible for people to do what you’re asking.
3 Ways to Write a CTA for a Blog
You can use your CTA to drive your readers to all kinds of action. As an SEO blogger, these are the three I most commonly use for my clients, all creative entrepreneurs and service providers.
1. Growing Your Email List
Nothing is as powerful – or slept on – as email marketing for small businesses. If your post aligns with the kind of content you share to your list, use the CTA for the blog to get people on your email list. Link to your opt-in page, and clearly state what people are signing up for to avoid confusion (or breaking the law).
Here’s an example:
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2. Drive Inquiries
Nothing hits like an inquiry from an SEO blog post. Encouraging people to reach out is a great way to use your CTA for a blog. Just make sure the service you highlight is related to the content in your post.
Here’s an example:
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3. Share Resources
Sometimes you can use a CTA for a blog to keep people exploring your website. Try sharing other resources you’ve created. It establishes the breadth of your expertise for Google and shows your value for clients.
Here’s an example:
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Where to Put a CTA for a Blog
If you ask three SEO copywriters where to put a CTA for a blog, you’ll get three different answers. This is when you truly see that SEO is both a science and an art. At Brandcendent, we’ve helped dozens of small businesses rank on Google and connect with dream clients through SEO blogging. Our position is that it can be OK to link to other blog posts throughout your own but that generally speaking, CTAs are best kept to the end of your post. The longer someone stays on your page, the better for your SEO.
There you have it! Three effective formulas for a CTA for a blog. Are you curious to learn more about connecting with dreamy clients through SEO blogging? Get more helpful tips when you join our mailing list! We share practical SEO marketing tips to help you thrive.