Here we are in the midst of booking season, and I see wedding vendors going hard on Instagram. I get it! You want to be at the top of people’s minds as soon as the ring is on the finger. Each of these posts has a lifespan, an average amount of time that people engage with it. Just what is the lifespan of a social media post? And how does it compare to the lifespan of a blog post?

Lifespan of a Social Media Post

Interpreting data about social media can be tricky. There are a lot of numbers flying around out there, and social media platforms are constantly evolving. Instagram, for example, announced that it’s no longer a photo sharing app. Confusing, right? I took a look at the best information I could find and turned up these results.

Lifespan of an Instagram Post

A post to your Instagram feed will last a maximum of 48 hours. Posts won’t get much engagement after that. The platform’s cryptic algorithm promotes video content. Reels have a lifespan closer to two weeks. Instagram seems to promote Reels that use trending audio as well.

Lifespan of a TikTok

TikTok, that seeming unstoppable force in social media, can be even more hit or miss. A post on TikTok has a lifespan of minutes. However, if you make it to the For You Page, you might get more engagement. TikTok definitely has the highest highs and the lowest lows of any social media platform commonly used by wedding vendors.

Lifespan of a Pinterest Post

Because Pinterest functions as a search engine, it works a little differently than other social media platforms. The lifespan of a Pinterest Pin is about three months. If you optimize a Pin correctly, you might get more engagement and a longer life.

Lifespan of a Blog Post

What I’m about to say might not surprise you, but here it is. Blogging has the highest return on investment of all these options. 

Blog posts have a lifespan of a year or more.

If you blog regularly, you can publish a blog post, and it will still generate traffic over a year later. This traffic should bring more leads as well. That’s the point of all of this, after all! 

Passive Marketing with Blogging

All those posts, stories, and Reels take a lot of time and energy daily. Social media marketing is active marketing. It requires you to constantly go out in search of clients. You go to them on social media and hope that what you post appeals to them. Unless you absolutely love performing for social media, active marketing can feel like a hustle with potentially poor results.

With blogging, on the other hand, you’re using passive marketing to attract your ideal clients. You put blog posts out into the world, and, when the posts are optimized correctly, your dream clients come to you. Many small business owners find it far more sustainable than active marketing on social media. As we saw above, it also yields better results for far longer.

If you’re considering making blogging a bigger part of your marketing strategy, we’d love to help! Reach out to House of Nash today, and let’s use SEO-driven blogging to connect you with your dream clients.