A Business Strategy Blog for Ethical Entrepreneurs

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We’re Stephanie and Theo, a queer copywriter and business coach here to help create a business strategy that centers your humanity.

On this blog, we share tips and advice on SEO, content marketing, and other aspects of entrepreneurship. We don’t tell you how you *should* do things. We give you the tools to figure out what makes sense for you.

How to Hire a Game-changing Copywriter for a Small Business

Luxe Tonic Website for a Wedding Photographer

What is an ethical copywriter?

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SEO blogging can drive organic traffic and leads for years (3+ years in some of my clients’ cases). Get a look into how I combine SEO best practices with time-proven marketing strategies to increase traffic and conversion.

SEO Blogging Services that Convert Visitors to Clients

How to Hire a Game-changing Copywriter for a Small Business

Luxe Tonic Website for a Wedding Photographer

read now

Spoiler alert: For me, “ethical” means trauma-informed. Learn how I center clarity, choice, and consent in your content and client experience.

What is an ethical copywriter?

SEO Blogging Services that convert visitors to clients

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How to Hire a Game-changing Copywriter for a Small Business

read now

Your brand messaging should reflect the unique value that you bring to your clients. I helped a high-end wedding photographer create brand messaging that elevated her marketing to the luxury level. Peek inside the process and the gorgeous results.

Luxe Tonic Website for a Wedding Photographer

Luxe tonic website for a photographer

What is an ethical copywriter?

seo blogging services that convert visitors to clients

read now

Finding the right copywriter can have a big impact on your content’s ability to connect with your ideal client. I share tips on what to look for in a copywriter who can elevate your brand, boost your online presence, and attract aligned clients.