SEO can feel like a foreign language. After all, you’re trying to optimize copy and your best images to appeal to your dream client. Blogging for wedding photographers makes all the difference.

Before you know where you’re going with your SEO strategy, though, you should know where you’re starting. In this blog post, I explain how to find out which part of your website is driving traffic – and how to change that to align with your marketing goals.

Finding What Part of Your Site Drives Traffic

To find out which part of your site currently drives the most traffic, I recommend using Ubersuggest. It’s an easy-to-use tool that gives you up to three free searches a day. Finding what part of your site drives traffic is a two-step process.

Step 1: Go to Ubersuggest and enter your website domain in the search field.

Step 2: Scroll down to the table labeled Top SEO Pages.

Review the list. The second column titled “Established Visits” shows how many clicks that part of your site has actually gotten. 

Blogging for Wedding Photographers

Now that you know what part of your site is actually getting clicks, ask yourself some questions.

• Are the results what you expected? 
• Do people click on blog posts and galleries that match up with the work you want more of?
• Are these clicks connecting you with your ideal clients? Or are you attracting work you’re only lukewarm about?

If the answer to any of these questions isn’t what you want, there’s a sure fire way to attract your dream clients – blogging. 

Blogging is the best passive marketing you can invest in. It allows you to target the exact keywords your dream clients are searching for. (If you need an introduction to keyword research on Ubersuggest, start here.) As opposed to running ads, if you outsource a blog, you also only pay for it once.

While blogging is great passive marketing, it’s also the best way to improve your overall SEO. Wedding photographers who rank highly on Google publish relevant content (a.k.a. blog posts) frequently. Google’s algorithm sees that you’re providing useful information about related topics, such as venues and vendors, and gives your site an overall boost.

So now that you know where your website stands, are you ready to make some changes? House of Nash can help you take your blogging – and your business – where you want to go. Check out our blogging packages!

If you’re not ready to commit to outsourcing, don’t worry! I’ve got you covered with The What to Write Guide launching in November 2021. Get on the mailing list to be first in line when it drops.