Do you want to market your services with optimized content but feel unsure where to start? We designed a three-part content strategy for SEO. This practical method can help you drive organic traffic to your small business.

Three-Part Content Strategy for SEO

Before you begin, we recommend coming up with a list of keywords that you want to rank for. Keywords are critical for optimizing any content. You can get a quick introduction to keyword research here.

1 Optimized Blogging

Blogging is the cornerstone of any content strategy for SEO because publishing relevant  content regularly is the best way to get Google’s attention. Publishing regularly makes up over a quarter of Google’s algorithm. Blogging will have a bigger impact on your SEO than any other measure you take.

Intimidated by the idea of maintaining a blog? The beauty of optimized blogging is that your keyword research can help you generate ideas. Think about what your clients are searching before they come to you and use that information to cut the line in front of your competitors. For example, wedding photographers’ clients typically search for a venue before inquiring with photographers. A wedding photographer could use keyword research to figure out which are the most searched venues in their area and design blog content around them.

Little things go a long way for blog SEO. Maybe you’ve heard that you should be creating alt text for your images. These descriptions can boost SEO, make your content findable in image searches, and make your site more accessible to screen reader users. Our freebie Alt Text 101 offers a straightforward strategy for alt text with real life examples. Grab your copy here!

2 Meaningful Backlinks

Backlinks are less impactful than blogging but still worth including in a long-term content strategy for SEO. When another site links back to yours, this is referred to as a backlink.The site’s domain authority directly impacts how much the backlink improves your SEO. The New York Times, for example, has a high domain authority and can help your SEO with a backlink more readily than a small independent new site.

Here are a few ways you can get Backlinks to boost your SEO:

  • Publish work on an industry website. Wedding photographers do this with sites like Carats and Cake.
  • Get featured on a podcast episode. Hosts typically link to guests’ sites in the show notes.
  • Write a guest blog post on a relevant site. Just make sure a working backlink is part of the agreement.
  • Create in-depth blog content that other bloggers will link to in their posts.

There are plenty more ways to get backlinks, but these tend to be most manageable for small businesses. And we’re all about giving you advice you can actually use!

3 Pinterest’s SEO

Hitting the tipping point with your SEO will take some time. While you get established, you can hitch a ride on Pinterest’s SEO. Post graphics or photos with links to your blog posts. The Pin may show up on image searches before your web page oes because Pinterest has a domain authority of 94. That’s astronomically higher than most small businesses achieve. If you’re already blogging, it only takes a few extra minutes to share the content to Pinterest with tools like Tailwind.

Would you like support creating a custom content strategy for SEO? At Brandcendent, we specialize in trauma-informed marketing that’s powered by SEO. Reach out to learn how we can help your business!

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