A Business Strategy Blog for Ethical Entrepreneurs

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We’re Stephanie and Theo, a queer copywriter and business coach here to help create a business strategy that centers your humanity.

On this blog, we share tips and advice on SEO, content marketing, and other aspects of entrepreneurship. We don’t tell you how you *should* do things. We give you the tools to figure out what makes sense for you.

Brand Voice and Your Blog

5 Strategies to Balance Storytelling with SEO

Does a Blog Help SEO?

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Your marketing messaging plays into every part of your business, from your website copy to your client communications. Incorporating your “why” into your marketing messaging will help you connect with the clients who will resonate with your brand the most.

Getting to the Heart of Your Marketing Messaging

getting to the heart of your marketing messaging

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Brand Voice and Your Blog

5 Strategies to Balance Storytelling with SEO

read now

(Spoiler alert: Yes!) We break down the specific ways in which a blog helps SEO and drives organic traffic to your website. Some of them might surprise you!

Does a Blog Help SEO?

getting to the heart of your marketing messaging

featured
read

Brand Voice and Your Blog

read now

You don’t have to choose between SEO and compelling copy. Check out these five strategies for connecting with your dream clients through optimized copy.

5 Strategies to Balance Storytelling with SEO

Does a Blog Help SEO?

getting to the heart of your marketing messaging

featured
read

read now

Your brand voice is the distinctive way in which your brand’s personality translates into words. We break brandvoice into three components: word choice, style, and tone. Read more about brand voice, and see examples of how to use it effectively!